The Wisconsin Rapids Area Convention & Visitors Bureau (WRACVB) promotes travel to the Wisconsin Rapids area. For visitors, the WRACVB is a one-stop resource for information about the region. As an unbiased resource, the WRACVB serves as a liaison for information and a recognized point of contact for convention and meeting planners, tour operators and leisure travelers.

As a 501(c)6 organization, the WRACVB is an independent, non-profit organization helping shape long-term economic development of the area through a tactical travel and tourism marketing strategy. Governed by a 10-person board of directors, the WRACVB is responsible for promoting the area as defined by South Wood County and the Town of Rome.